Customer profile
One customer, one profile
Contact details, purchase history, loyalty points, and preferences, all in one place, updated with every purchase in store or online.
The AI that knows your customers better than you do
A loyalty program connected to your till, email and SMS campaigns written by Gillia, segments that build themselves. For everything else, just ask Gillia.
By how much has my revenue grown thanks to the recommendations?
Fewer spreadsheets. More customers who come back.
You say what needs to happen, Gillia handles the rest : program, campaign, measurement.
1 Create your loyalty program
Set up a loyalty card: 10 coffees, 1 free.Add a reward tier at €200 in cumulative spend.Give 50 points to Saturday regulars.
Points, tiers, and rewards are credited automatically on every purchase, in store and online.
Available mechanics
4 models| Mechanic | Target group | Status |
|---|---|---|
| Accrued points | All customers | Active |
| Tiers & cashback | Big baskets | Active |
| Referrals | Regulars | In progress |
You can combine several mechanics depending on the customer group you're targeting.
No more paper cards that end up in the wash. Intuitive tools for you and your customers
2 Launch an email & SMS campaign
Prepare a message announcing the Aperitifs promotion to my Regulars group.Show me the Aperitifs promotion campaign.Send the spring win-back campaign.
Gillia writes the subject and message, then targets your customers: purchases, city, birthday… Only contacts who agreed to receive your offers are included.
Estimate
Contacts in database111
Selected by targeting111
No consent−63
No valid email−10
Recipients38
Summary before sending
Cost38 credits
Credit balance412 credits
Send dateTomorrow, 10 am
Test send · no credit used
You test it, choose an immediate or scheduled send, and a summary (recipients, cost in credits) appears before anything goes out.
3 Measure what drives sales
Did the promotions increase sales?How much does it cost me to win back a customer?Which campaign performed best this quarter?
Gillia links each campaign to the sales it actually generated.
Sending
ChannelEmail
Cost38 credits
Sent onMarch 12
Recipients38
Results
Customers back6
Linked receipts7
Average basket€59
Revenue generated€412
A campaign isn't a gamble : it's a number.
The toolkit that keeps your customers coming back
A complete set of tools to reward, re-engage, and measure, without turning the page into an overblown marketing suite.
A customer database that stays current without lifting a finger.
A loyal customer who starts visiting less often doesn't trigger any alarm. A customer drifting away, a campaign to relaunch, a birthday not to miss : Gillia spots them before you do.
Who hasn't come back in 60 days?
Inactive customers
142| Segment | Last visit | Avg. basket |
|---|---|---|
| Lost regulars | +90 d | €24 |
| Occasional | +60 d | €19 |
| New, never returned | +45 d | €15 |
3 at-risk segments, ranked from most recent to oldest departure.
Automatically re-engage customers who've been inactive for 60 days.
60-day inactivity win-back
Scheduled| Channel | Target | Send |
|---|---|---|
| 142 customers | Tomorrow 10am | |
| SMS | 142 customers | Tomorrow 10am |
−15% valid for 10 days, excludes customers already on promo.
Do loyalty members spend more?
Average basket by segment
€27.40| Segment | Avg. basket | Vs. non-members |
|---|---|---|
| Loyalty members | €27.40 | +18% |
| Saturday regulars | €31.10 | +34% |
| Non-members | €23.20 | — |
The more often a customer visits, the higher their average basket.
Send an automatic SMS with 10% off to customers on their birthday.
Birthday offers
9| Customer | Date | Status |
|---|---|---|
| Ms. Aziz | Today | Sent |
| Mr. Costa | Tomorrow | Scheduled |
Gillia sends the offer on the day, without you having to think about it.
Who are my customers, and where do they come from?
Customer age profile in Paris
62 % on target100%
26-40 years38%
41-55 years24%
18-25 years19%
56+ years15%
Other4%
Mostly from the city-center district, with an average open rate of 38%.
Business customers
A profile built for professionals
Company name, registration number, trade terms, and dedicated contacts : the business profile keeps what an individual customer doesn't need to fill in.
Dedicated customer portal
Direct access to their own information
Points balance, order history, invoices : your customers find their own information on their own, in a space built just for them.
Personalized recommendations
The right suggestion, for the right customer
Preferences, frequency, and buying habits : Gillia identifies what to offer each customer, for more add-on sales and service that truly builds loyalty.
Your entire customer base, under control.
Individuals, businesses, in store or online : every contact has a profile, updated in real time.
See how Gillia does it: identifying your best customers, winning back inactive customers or creating a targeted group.
See usage examples
Frequently asked questions
Customer loyalty is one of the modules available on every Gillia plan. The full breakdown of what's included per plan is on the Pricing page.
You choose the mechanic : points, tiers, rewards, or targeted perks. Every purchase, in store or online, automatically credits the right account, no paper card needed.
You give the intent — "win back inactive customers," "announce new arrivals" — and Gillia writes the email and SMS in your store's tone, then picks the best time to send them.
Yes. You don't have to migrate: Gillia connects to your accounting (Pennylane, Sage, QuickBooks, Xero…) and your AI assistant, and offers an integration API. Connectors for existing POS software are coming: they are available at Chift, but not plugged into Gillia yet.
Inactive customers, big spenders, Saturday regulars, fans of a specific category : your customers are automatically sorted based on their actual purchases, no spreadsheet required.
Gillia links each campaign to the sales it actually generated in the days that followed. You see the open rate, the customers who came back, and the revenue generated, not just the send.
Yes : customer loyalty is one of Gillia's capabilities. Gillia also runs your inventory management, your online store, and your bookings — with the same data, in the same place.
Yes. A purchase in store or online enriches the same customer profile, with nothing to copy : purchase history, points, segments, and campaigns stay shared, whatever the channel.
In three steps : you choose your mechanic (points, rewards, tiers, or targeted perks), you connect your POS so purchases and customer profiles flow in automatically, then you launch your first action : Gillia prepares the segment, the message, and the follow-up.