Customer profile
One customer, one profile
Contact details, purchase history, loyalty points, and preferences, all in one place, updated with every purchase in store or online.
The AI that knows your customers better than you do
A loyalty program connected to your POS, email and SMS campaigns written by Gillia, and customer segments that build themselves. For everything else, just ask Gillia.
How much has my revenue grown thanks to the recommendations?
Fewer spreadsheets. More customers who come back.
You say what you need. Gillia handles the rest: program, campaign, measurement.
1 Create your loyalty program
Set up a loyalty card: buy 10 coffees, get 1 free.Add a reward tier at €200 in total spend.Give 50 points to Saturday regulars.
Points, tiers, and rewards are credited automatically on every purchase, in store and online.
Available program types
4 models| Program type | Target group | Status |
|---|---|---|
| Points earned | All customers | Active |
| Tiers & cashback | Big spenders | Active |
| Referrals | Regulars | In progress |
You can combine several program types depending on the customer group you're targeting.
No more paper cards that end up in the wash. Simple, intuitive tools for you and your customers.
2 Launch an email & SMS campaign
Draft a message announcing the Aperitifs promotion to my Regulars group.Show me the Aperitifs promotion campaign.Send the spring win-back campaign.
Gillia writes the subject line and message, then targets your customers by purchases, city, birthday, and more. Only contacts who opted in to your offers are included.
Estimate
Contacts in database111
Matching your targeting111
No consent−63
No valid email−10
Recipients38
Summary before sending
Cost38 credits
Credit balance412 credits
Send dateTomorrow, 10 a.m.
Test send · no credits used
You send a test, choose to send now or schedule it, and a summary (recipients, cost in credits) appears before anything goes out.
3 Measure what drives sales
Did the promotions increase sales?How much does it cost me to win back a customer?Which campaign performed best this quarter?
Gillia links each campaign to the sales it actually generated.
Send details
ChannelEmail
Cost38 credits
Sent onMarch 12
Recipients38
Results
Returning customers6
Linked receipts7
Average basket€59
Revenue generated€412
A campaign isn't a gamble: it's a number.
The toolkit that keeps your customers coming back
Everything you need to reward, re-engage, and measure, without the bloat of a heavyweight marketing suite.
Your customer relationships, automated.
When a loyal customer starts visiting less often, no alarm goes off. Customers drifting away, follow-ups to send: hand these repetitive tasks to a routine, and Gillia handles them as often as you choose.
Automatically follow up with customers who haven't visited in 60 days.
Inactive customer follow-up
Every Monday at 10 a.m., in Gillia
Last run: Oct 6 at 10 a.m. · 14 customers to follow up
Send today's offer to loyalty members within 5 km.
Daily offer for nearby customers
Every day at 11 a.m., in Gillia
Last run: Oct 8 at 11 a.m. · 18 texts sent
Every Sunday evening, list the week's new customers.
New customers this week
Every Sunday at 8 p.m., by email
| Customer | First visit | Basket |
|---|---|---|
| C. Martin | Sep 30 | €38.00 |
| S. Haddad | Oct 2 | €24.50 |
| P. Costa | Oct 4 | €61.00 |
Last run: Oct 5 at 8 p.m. · 9 new customers
Every month, flag customers at risk of churning and suggest a retention action.
Customers at risk of churn
Every month, in Gillia
Last run: Oct 1 at 9 a.m. · 6 customers, action awaiting approval
On the 1st of every month, prepare a follow-up for customers who visited only once the previous month.
One-time visitor follow-up
On the 1st of every month, in Gillia
Last run: Oct 1 at 9 a.m. · 17 customers, follow-up ready to approve
Your customers, analyzed and tracked.
Inactive customers, average basket by segment, customer demographics: pin the analyses you rely on and keep a clear view of your customer base.
Inactive customers
142| Segment | Last visit | Avg. basket |
|---|---|---|
| Lost regulars | 90+ days | €24 |
| Occasional customers | 60+ days | €19 |
| New, never returned | 45+ days | €15 |
3 at-risk segments, ranked by time since last visit.
Average basket by segment
€27.40| Segment | Avg. basket | vs. non-members |
|---|---|---|
| Loyalty members | €27.40 | +18% |
| Saturday regulars | €31.10 | +34% |
| Non-members | €23.20 | — |
The more often a customer visits, the higher their average basket.
Customer age breakdown, Paris
62% in target100%
Ages 26–4038%
Ages 41–5524%
Ages 18–2519%
Ages 56+15%
Other4%
Mostly from the downtown area, with an average open rate of 38%.
Business customers
A profile built for B2B customers
Company name, registration number, trade terms, and dedicated contacts: business profiles hold the details individual customers don't need.
Dedicated customer portal
Self-service access to their own information
Points balance, order history, invoices: your customers look up their own information themselves, in a portal built just for them.
Personalized recommendations
The right suggestion, for the right customer
Based on preferences, visit frequency, and buying habits, Gillia identifies what to offer each customer: more add-on sales, and service that truly builds loyalty.
Your entire customer base, under control.
Individuals, businesses, in store or online: every contact has a profile, updated in real time.
See how Gillia helps you identify your best customers, win back inactive customers, or create a targeted group.
See more use cases
Frequently asked questions
Yes. Customer loyalty is included in every Gillia plan. For a full breakdown of what each plan includes, see the Pricing page.
You choose the program type: points, tiers, rewards, or targeted perks. Every purchase, in store or online, is automatically credited to the right customer account, with no paper card needed.
Gillia does. You state the goal, such as "win back inactive customers" or "announce new arrivals," and Gillia writes the email and text message in your store's voice, then picks the best time to send them.
Yes. You don't have to switch: Gillia connects to your accounting software (Pennylane, Sage, QuickBooks, Xero, and more) and to your AI assistant, and offers an integration API. Connectors for existing POS software are on the way: they're available through Chift but not yet connected to Gillia.
Automatically, based on what your customers actually buy: inactive customers, big spenders, Saturday regulars, fans of a specific category. No spreadsheet required.
Gillia links each campaign to the sales it actually generated in the days that followed. You see the open rate, the customers who came back, and the revenue generated, not just whether the message went out.
Yes: customer loyalty is one of Gillia's capabilities. Gillia also runs your POS, your inventory management, your online store, your bookings, and your quotes and invoices, all from the same data, in one place.
Yes. Every purchase, in store or online, updates the same customer profile, with nothing to re-enter: purchase history, points, segments, and campaigns are shared across all channels.
In three steps: choose your program type (points, rewards, tiers, or targeted perks), connect your POS so purchases and customer profiles sync automatically, then launch your first action. Gillia prepares the segment, the message, and the follow-up.